Video Production Costs: How Do We Figure Out Pricing?

Video Production Costs: How Do We Figure Out Pricing?

ecommerce product videos

There are a ton of factors that go into determining the cost of a product video project. Each client is unique and will have different needs and expectations that must be met, so for each project the VRL team works out a custom plan and price. We start off by listening to the client to gain a solid understanding of their ecommerce¬†video needs and goals. For example, some brands are looking to make lifestyle product videos that feature a large cast and multiple locations, while other brands may opt for a studio product to shoot a series of short social media videos. Everyone has a different idea in mind of how their products need to look online, and we’re here to help you work through the options and choose the solution that’s best for you.

What are the big factors?

Each project is unique, but we always need to ask the same few questions to get started and determine your needs.

  • How many products do you need video content for?
  • What sort of content do you need? Do you need product videos, social videos, or content marketing? Installation videos? Maybe a brand video or category specific videos?
  • Do you want to see your products in a studio setting or on-location in a contextual setting?
  • Do you need talent? If so, how many? Do you want them to act like a brand ambassador and speak to the camera? Or should they just be shown using your product?

Reviewing these questions will help us to determine how many days it will take to shoot your video project and what level of production value you’re looking for. From there, our team will put together a custom plan that fits your needs!


Kerry Doyle
New Business

About The Author

As the resident sales specialist at VRL, I'm here to help new clients learn about what we can do to make brands look amazing online and get each project off to a great start.

Work With Us!

The product video guys