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Using eCommerce Videos across multiple marketing channels

Using eCommerce Videos across multiple marketing channels

ecommerce videos

eCommerce video is an amazing tool for marketers. When you are working with a limited budget you need to get the most value and reach out of all of your marketing efforts. eCommerce videos are dynamic, flexible tools than can work across multiple marketing channels so you continuously get fresh, valuable content in front of consumers.

Besides YouTube, you can host and share product videos through Facebook, Twitter, Vine, Instagram, and so many more social media channels. Product videos can live on a manufacturer’s site, an eCommerce retailer’s product page, affiliate blogs, and even email marketing campaigns. Our team at Video Review Labs can work with you to develop an eCommerce video marketing strategy early on so you get the most value out of all your product videos. We can make sure to shoot the right combination of informational product content and lifestyle content that can be used across multiple edits of a product video.

Full Product Page Edit

Shorter Cut Down for Social Sharing

A 45 – 90 second cut will be great on your product page for customers who are already deep in the sales funnel but may not work too well when shared on your Facebook page. So we can repurpose the same content into a different edit between 15 and 45 seconds that engages Facebook fans better. This may mean providing more entertaining lifestyle content and putting the marketing message into more of a specific customer context. Facebook and Twitter users are more likely to skip through or avoid content altogether that is dense with technical specs or product info so you want to engage them on a customer lifestyle level instead. That way you are getting the most bang for your buck by re-purposing a longer product video into two or three shorter cut downs for more specific audiences.

Developing an eCommerce video and channel marketing strategy early on can save you time and money down the road. Video Review Labs loves to work with clients in their strategy development stages so we can always make sure you are set up for success with amazing video content that can translate across multiple marketing channels.

Get in touch with us today to talk shop about what has worked for you in the past, what hasn’t, and what we can do to help you sell more products moving forward.

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Charlie Rall
Co Founder · Producer

About The Author

Co-founder and Sr. Producer here at Video Review Labs. Where every day I help take products from eCommerce brands and turn around beautiful, scalable eCommerce video content.

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