Cannabis eCommerce is on the rise in a big way. Recreational marijuana sales in the U.S. reached $11 billion in 2020 with that number set to grow year over year as 18 (and counting) states currently allow for legal recreational use. Although shipping marijuana is still illegal, cannabis eCommerce is still a growing trend (and…

The pandemic era of surging online sales may be coming to a close. While travel and seasonal outdoor product sales may be up, many other category sales are down right now and CPC advertising rates are soaring. Widespread vaccinations and the country opening back up for business means people aren’t just sitting at home anymore…

What truly sets us apart at VRL is that we specialize in product videos featuring the large and complex. We deal with oversized and technical products all day long. And we make it look easy. Shooting something like a teapot is one thing. But how about showing your customers that your robotic components are intrinsically…

2020 is the year of video (again)! Product video is on the rise with brands as a high converting marketing tool and with consumers as a way to better discover and understand products they love. Here are 5 big stats for video in 2020: Consumers spend 51% of their social media time on YouTube YouTube…

Are you new to product videos? Or just planning your next move? Diving into a video project with the right strategy in place can make all the difference between a success and a flop. Here are 6 things to consider when creating product videos: what type of video makes sense for your product? For a…

Now that you have these great product videos what can you do with them? Content creation is only half the battle. Here are a few tips to get the most out of your product videos. You spend so much money and energy driving traffic to your product pages and now you have a tool that will truly help convert.

Fitness product videos pose a unique challege. Working out with a new piece of fitness gear may be a sure way to burn calories and get in shape, but a 12-hour day spent working to make a great fitness product video is an endurance test of its own. Fitness product videos for e-commerce as a…

It’s halfway through 2019, and the most important ecommerce shopping days for this year are almost here. Heres some thoughts on the state of product videos as quarter 4 draws near. We’ve believed in the power and effectiveness of product videos for years now for e-commerce retailers big and small. The sales results seen by…

Instagram has stepped up its game in a massive way with a variety of new options to allow users to make purchases from brands’ product videos that appear in their feed. The “vertical feed video” purchase development obviously creates lots of opportunity for companies in the physical products space to utilize videos on a whole…