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Tag Archives: product videos

  1. Product Videos

    Oversized and Complex Product Videos

    By Charlie Rall Mar 27, 2020

    What truly sets us apart at VRL is that we specialize in product videos featuring the large and complex. We deal with oversized and technical products all day long. And we make it look easy. Shooting something like a teapot is one thing. But how about showing your customers that your robotic components are intrinsically…

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  2. Video Marketing

    5 Big Stats for Product Video Marketing in 2020

    By Charlie Rall Feb 28, 2020

    2020 is the year of video (again)! Product video is on the rise with brands as a high converting marketing tool and with consumers as a way to better discover and understand products they love. Here are 5 big stats for video in 2020: Consumers spend 51% of their social media time on YouTube YouTube…

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  3. Product Videos

    6 Things to Consider When Creating Product Videos

    By Charlie Rall Oct 17, 2019

    Are you new to product videos? Or just planning your next move? Diving into a video project with the right strategy in place can make all the difference between a success and a flop. Here are 6 things to consider when creating product videos: what type of video makes sense for your product? For a…

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  4. Product Videos

    3 Ways to Put Your Product Videos to Work

    By Charlie Rall Aug 07, 2019

    Now that you have these great product videos what can you do with them? Content creation is only half the battle. Here are a few tips to get the most out of your product videos. You spend so much money and energy driving traffic to your product pages and now you have a tool that will truly help convert.

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  5. Product Videos

    Fitness Product Videos

    By Eric Winchester Jul 08, 2019

    Fitness product videos pose a unique challege. Working out with a new piece of fitness gear may be a sure way to burn calories and get in shape, but a 12-hour day spent working to make a great fitness product video is an endurance test of its own. Fitness product videos for e-commerce as a…

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  6. Product Videos

    Product Videos in 2019

    By Eric Winchester Jul 08, 2019

    It’s halfway through 2019, and the most important ecommerce shopping days for this year are almost here. Heres some thoughts on the state of product videos as quarter 4 draws near. We’ve believed in the power and effectiveness of product videos for years now for e-commerce retailers big and small. The sales results seen by…

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  7. Product Videos

    Instagram Product Videos

    By Eric Winchester May 21, 2019

    Instagram has stepped up its game in a massive way with a variety of new options to allow users to make purchases from brands’ product videos that appear in their feed. The “vertical feed video” purchase development obviously creates lots of opportunity for companies in the physical products space to utilize videos on a whole…

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  8. Installation Videos

    Installation Videos

    By Eric Winchester May 20, 2019

    “Well, I got this product installed and assembled easily the first time thanks to this black-and-white 87-page instruction booklet written in eight languages with microscopic print.” – said no one ever, at any time. It’s a problem that more and more companies are solving by emphasizing helpful installation videos that visually walk customers through the…

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  9. Product Videos

    Home Improvement Product Videos with Blindster

    By Charlie Rall Jan 16, 2019

    In the DIY home improvement ecommerce game everyone is competing with Home Depot and Lowes. These are behemoth brands that can throw money at any problem. Name any point of traffic competition (paid search, Facebook ads, product videos, whatever) and they have a department behind it – a DEPARTMENT! Meanwhile the scrappier DIY product upstarts…

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