When we first got wind of a doing project for Microfiber Wholesale we were pretty excited. Cleaning products tend not to be very sexy and marketers often fail at creating engaging content around these products. So this was our chance to work with an industry leader and set a new standard for visual commerce in…

Xplore Technologies boasts manufacturing the most rugged personal tablets in the world. So we teamed up with them to put that notion to the test. Xplore is an Austin, Texas based company that supplies full PC powered rugged tablets to customers all over the world. From police departments operating in the hottest, sandiest cities of…

Ah, the great outdoors. Mother nature is filled with wonderment, mystery, and adventure seekers who love their gear. And the best place to find the newest gear is at the mecca of the outdoor industry, Outdoor Retailer. The OR Show is the biggest convention for outdoor gear companies in the world so the Video Review…

Alas! The long awaited web show from Video Review Labs. Ladies and gentlemen, we present to you eCommerce Brew– a new web show about eCommerce marketing and building your brand online. Each episode we visit a local brew pub with a special guest from the eCommerce community to discuss different topics trending in the digital…

I was in a band in high school (sweet, right?). It was me on drums and two buddies that played guitar and bass. We got together on the weekends to hang out, write songs, and market ourselves. The extent of a high school rock band’s digital marketing at the time was really just a Myspace…

Amazon recently announced the upcoming release of the Fire Phone. It’s the first and only phone designed by Amazon. So naturally, it’s optimized for shopping on Amazon. Maybe we were anticipating a device like this, maybe there was major market demand for it, maybe there wasn’t. The announcement has seemed to have very polarized reactions…

Shopify recently had a great article about Showrooming and Webrooming. (Shopify’s blog is an amazing resource, by the way). You may have never heard these terms before and they probably sound odd, but they are actions that you encounter as…

There are two words that seem to always immediately amplify the value of a product: American Made. The phrase instills a sense of pride for supporting American workers, craftsmanship, and business. It feels like a nod to the old days of American industrial prosperity and times where a day of hard work just meant another…

Brands must consistently adapt and conform to consumer purchase habits. That means going mobile with your eCommerce store, providing relevant branded content, and making your product available where consumers want to shop. Omni-channel retailing is a hot topic right now as brands expand across the latest and greatest sales outlets and work hard to keep…