Cannabis eCommerce is on the rise in a big way. Recreational marijuana sales in the U.S. reached $11 billion in 2020 with that number set to grow year over year as 18 (and counting) states currently allow for legal recreational use. Although shipping marijuana is still illegal, cannabis eCommerce is still a growing trend (and…

The pandemic era of surging online sales may be coming to a close. While travel and seasonal outdoor product sales may be up, many other category sales are down right now and CPC advertising rates are soaring. Widespread vaccinations and the country opening back up for business means people aren’t just sitting at home anymore…

The world’s been ravaged by Covid-19. Commerce has been badly bruised all the way from big industries like airlines and hotels all the way down to your neighborhood mom and pop coffee spot. Everyone’s been hurt and is just now starting to pick up the pieces and figure out how to put them back together…

2020 is the year of video (again)! Product video is on the rise with brands as a high converting marketing tool and with consumers as a way to better discover and understand products they love. Here are 5 big stats for video in 2020: Consumers spend 51% of their social media time on YouTube YouTube…

Search engine optimization (SEO) can be a bit of a humdrum topic. But it is literally the lifeblood of your eCommerce site to carry traffic where you want it to go. One of the most powerful tools in boosting SEO rankings is- you guessed it – eCommerce video! Your default video player is probably YouTube….

When marketing for eCommerce you’re always needing to push out fresh product video content to keep your followers engaged and reach new customers. But how can you keep content feeling new and exciting around the same product over and over again? Check out these 5 ways to keep your product video content relevant throughout the…

“Well, I got this product installed and assembled easily the first time thanks to this black-and-white 87-page instruction booklet written in eight languages with microscopic print.” – said no one ever, at any time. It’s a problem that more and more companies are solving by emphasizing helpful installation videos that visually walk customers through the…

Product video production on location gets expensive and complicated very quickly. If you’ve never been on a video shoot it may seem simple. You just walk into a filming location like a house, set up your tripod, and aim at the actors. Well, not exactly. There is a ton of effort and thought behind on-location…

Oh the places you can go with product videos. Anything you can dream up can be created and filmed. But you’re probably trying to actually sell something with a product video and you probably don’t have an unlimited budget for it. You’re probably also trying to cover more than one product and you don’t have unlimited time. That’s why our product videos…