There are over 11 million products under the Kitchen and Dining category on Amazon. That’s a lot. So it is obviously tough to compete, especially when you’re selling a product like a spatula or an oven mitt. Simple products typically don’t have too wide a range on the functionality and quality spectrum. Your products might…

One of our favorite recent e-commerce video projects has been with Natural Fertility, an online store that sells supplements for both women and men to support a healthy journey towards conception. Natural fertility has developed their own capsules, herbal extracts, and powders that are made from all natural ingredients from all over the globe. What…

When we first got wind of a doing project for Microfiber Wholesale we were pretty excited. Cleaning products tend not to be very sexy and marketers often fail at creating engaging content around these products. So this was our chance to work with an industry leader and set a new standard for visual commerce in…

Xplore Technologies boasts manufacturing the most rugged personal tablets in the world. So we teamed up with them to put that notion to the test. Xplore is an Austin, Texas based company that supplies full PC powered rugged tablets to customers all over the world. From police departments operating in the hottest, sandiest cities of…

Ah, the great outdoors. Mother nature is filled with wonderment, mystery, and adventure seekers who love their gear. And the best place to find the newest gear is at the mecca of the outdoor industry, Outdoor Retailer. The OR Show is the biggest convention for outdoor gear companies in the world so the Video Review…

Our team at Video Review Labs is laser focused on product video production. The world is on the web and more transactions are being done online every day. But the shift from brick and mortar to eCommerce loses an important element in consumer sales- the human element. When we shop online we can’t walk down…

Shopify recently had a great article about Showrooming and Webrooming. (Shopify’s blog is an amazing resource, by the way). You may have never heard these terms before and they probably sound odd, but they are actions that you encounter as…

There are two words that seem to always immediately amplify the value of a product: American Made. The phrase instills a sense of pride for supporting American workers, craftsmanship, and business. It feels like a nod to the old days of American industrial prosperity and times where a day of hard work just meant another…

There is no doubt Pinterest has huge klout in the eCommerce game. It is a fun, simple to use platform for users to organically share and curate catalogs of their favorite things. A lot of bigger brands were late to the game on Pinterest and still haven’t seemed to quite master the natural feel of…