When we first got wind of a doing project for Microfiber Wholesale we were pretty excited. Cleaning products tend not to be very sexy and marketers often fail at creating engaging content around these products. So this was our chance to work with an industry leader and set a new standard for visual commerce in…

Xplore Technologies boasts manufacturing the most rugged personal tablets in the world. So we teamed up with them to put that notion to the test. Xplore is an Austin, Texas based company that supplies full PC powered rugged tablets to customers all over the world. From police departments operating in the hottest, sandiest cities of…

If you’re involved with eCommerce, whether you are an independent store owner or a part of a bigger brand, you have certainly come across Andrew Youderian’s eCommerce Fuel podcast. eCommerce Fuel is the leading podcast for small to mid size eCommerce stores and boasts over 30,000 downloads a month. Andrew, an eCommerce store owner himself…

Our team at Video Review Labs is laser focused on product video production. The world is on the web and more transactions are being done online every day. But the shift from brick and mortar to eCommerce loses an important element in consumer sales- the human element. When we shop online we can’t walk down…

I was in a band in high school (sweet, right?). It was me on drums and two buddies that played guitar and bass. We got together on the weekends to hang out, write songs, and market ourselves. The extent of a high school rock band’s digital marketing at the time was really just a Myspace…

Amazon recently announced the upcoming release of the Fire Phone. It’s the first and only phone designed by Amazon. So naturally, it’s optimized for shopping on Amazon. Maybe we were anticipating a device like this, maybe there was major market demand for it, maybe there wasn’t. The announcement has seemed to have very polarized reactions…

Shopify recently had a great article about Showrooming and Webrooming. (Shopify’s blog is an amazing resource, by the way). You may have never heard these terms before and they probably sound odd, but they are actions that you encounter as…

There are two words that seem to always immediately amplify the value of a product: American Made. The phrase instills a sense of pride for supporting American workers, craftsmanship, and business. It feels like a nod to the old days of American industrial prosperity and times where a day of hard work just meant another…

By now your brand has optimized its website or eCommerce store for mobile viewing. Whether your site is built responsively to scale to each viewer’s device or you have invested in a completely mobile version of your site, you know the importance of keeping your content consistent across all platforms. And your video content should…