If you don’t have a product video for your product catalog on Amazon, chances are, you’re already behind the competition. Video continues to be the strongest form of content on the web. It’s about time you integrated eCommerce videos into your marketing strategy. The numbers don’t lie – over 80% of consumers are more likely to purchase a product if…

Ah, the great outdoors. Mother nature is filled with wonderment, mystery, and adventure seekers who love their gear. And the best place to find the newest gear is at the mecca of the outdoor industry, Outdoor Retailer. The OR Show is the biggest convention for outdoor gear companies in the world so the Video Review…

I was in a band in high school (sweet, right?). It was me on drums and two buddies that played guitar and bass. We got together on the weekends to hang out, write songs, and market ourselves. The extent of a high school rock band’s digital marketing at the time was really just a Myspace…

Amazon recently announced the upcoming release of the Fire Phone. It’s the first and only phone designed by Amazon. So naturally, it’s optimized for shopping on Amazon. Maybe we were anticipating a device like this, maybe there was major market demand for it, maybe there wasn’t. The announcement has seemed to have very polarized reactions…

Shopify recently had a great article about Showrooming and Webrooming. (Shopify’s blog is an amazing resource, by the way). You may have never heard these terms before and they probably sound odd, but they are actions that you encounter as…

There is no doubt Pinterest has huge klout in the eCommerce game. It is a fun, simple to use platform for users to organically share and curate catalogs of their favorite things. A lot of bigger brands were late to the game on Pinterest and still haven’t seemed to quite master the natural feel of…

By now your brand has optimized its website or eCommerce store for mobile viewing. Whether your site is built responsively to scale to each viewer’s device or you have invested in a completely mobile version of your site, you know the importance of keeping your content consistent across all platforms. And your video content should…

YouTube is the internet’s video content king. It racks up 6 billion visitors every month and boasts the most expansive collection of video online. It can often times feel cluttered with amateur phone video clips and cat videos, but YouTube is also a highly valuable tool for business. Brands can very effectively establish their presence…

Shopping online is often faster, more affordable, and way less of a hassle than visiting a brick and mortar store. You can get what you want when you want it, get it delivered right to your front door, and save money in the process. Product information is abundant and brands are always working to make…