Our team at Video Review Labs is laser focused on product video production. The world is on the web and more transactions are being done online every day. But the shift from brick and mortar to eCommerce loses an important element in consumer sales- the human element. When we shop online we can’t walk down the aisles of a store, pick up products, and demo them for ourselves. We are at the mercy of the information and product photography supplied on the product page.
Viewers are 64% to 85% more likely to make a purchase after watching a product video.
Video Review Labs provides product video production services to create more tangible experiences online for your customers. Through high quality product videos we can place a product in the context of your customers’ lifestyles and use cases. Sometimes this means a deeper exploration of your brand and connection with the audience through lifestyle oriented product video production. Other times product physical features need to be highlighted through a more open ended perspective with gallery product video production.
Product videos are ultimately there to serve as conversion tools on the product page. Viewers are 64% to 85% more likely to make a purchase after watching a product video. Through product video production we are able to connect with customers on a personal level very quickly. They can see the product in action, learn how it works, and eliminate any uncertainty or doubt they may have in the product. Customers are armed with more product knowledge and have a better shopping experience on the product page so they can make informed decisions and are less likely to return the product.
At Video Review Labs we work through three phases of product video production. Early on we focus on exploring your brand, your current eCommerce store metrics, identifying needs, and forming creative solutions through content and implementation. From there we work through creative development to storyboard the aesthetics of your product video production, write scripts, and select the key talent that will represent your brand on camera.
Our next phase is the actual product video production. We are a full-service product video production company with a roster of experienced film crew. We take your products on-location to shoot each video. Our expertise is scaling product video production to cover your inventory whether you have two products or two hundred products while still crafting each video to beautifully tell the story and tangible benefits behind each product. All of our post-production process is completed in house by leading editing and motion graphics experts.
Finally, we implement your product videos into your eCommerce store through pre-determined video merchandising solutions. Depending on your goals, that means distribution through YouTube for the more socially inclined or setting up an on-site video platform so you can easily manage and track your product videos. Each solution is custom tailored to fit your brand and sales needs.
Get in touch with Video Review Labs today to explore your options for product video production. We want to meet you, get to know your brand, and help you sell more online.
