Video Review Labs is proud to present our partnership with online sports retailer SteelLocker Sports for a new series of eCommerce videos. SteelLocker Sports is a provider of youth sports gear and uniforms across the country with a focus on serving teams. They are a great company dedicated to getting people involved in active lifestyles. Plus their headquarters is located just right down the road from Video Review Labs in Austin, Texas so it was a natural fit for the partnership to create their new eCommerce videos.
We worked with the team at SteelLocker Sports to develop a pilot project for three of their hottest products. We wanted to create product videos that would align well with their branding of teamwork and values that get kids moving and families involved in the youth sports environment. SteelLocker carries a variety of high quality gear from brands like Champro, Mizuno, Under Armour and even their own branded product lines so the videos needed to be an engaging series that could expand across the rest of their product catalog.
We started the planning process knowing exactly where the videos were going to be deployed on SteelLocker’s product pages. We crafted the scripts and visual aesthetics to be easily digestible in a short amount of time where the eCommerce videos are featured within the product description. We chose YouTube early on as the deployment vehicle for the product videos because of its inherent SEO value and integration within SteelLocker’s eCommerce software. SteelLocker competes with other brand channel partners for these particular products so getting these videos to rank well in consumer search results was key to the project.
Parents and coaches shop online at SteelLocker Sports for their youth players so building their trust in these products for their kids was our ultimate goal. Our cast included a real youth sports coach and active youth baseball and football players to demonstrate the products. We first produced eCommerce videos for Champro Baseball Pants, SteelLocker Sports’ x100 and x200 Wrist Playbooks, and SteelLocker’s own custom jersey printing service.
Check out the live videos below. We had a great time working with SteelLocker Sports and getting out on the baseball diamond and football field to shoot the videos. Get in touch with us at Video Review Labs to learn about what we can do for your eCommerce sales. We love to work with sports and outdoor gear brands to create beautiful videos that get people active and trying great products.