What Role Does Location Play in Your Product Video?
We’ve hammered the importance of eCommerce product videos in numerous posts. Video viewers are anywhere from 64 to 85% more likely to buy after watching a product video, so it’s safe to say video marketing is an investment worth making.
eCommerce product Videos can help explain your product better as well as show its use to your buyer. It helps establish you as a reliable, trusted source of information, but it’s no easy feat to create an impactful video that converts. There’s a lot that goes into the production of a high-quality product video from the ideating to the script writing to the conceptualization. One of the most important aspects of creating a valuable product video is finding the ideal location. Location-scouting has a huge effect on the production and outcome of your product video.
From a Production Company’s Standpoint
When you hire a product video production company to create eCommerce product videos for you, location sets the tone of each video. It’s where the aesthetic of your entire video will come from, so it’s important to choose the right space and there’s a ton of research that goes into doing so. The location will affect numerous things: lighting, audio, equipment needed, framing shots, budget, availability, and so on.
From a Viewer’s Standpoint
A location will have a valuable effect on your product video’s viewers and how they perceive your product. Think of it like this: If a new restaurant owner decided to open his shop on a desolate street where not a lot of people frequent, would it get the attention it deserved? Probably not. The same idea goes for your eCommerce product video. You have to choose a location that impacts a viewer’s emotions and complements the theme of your product.
You want to bring your product to life, and the location is where that all begins. Choosing the right location can put your product in a contextual environment that further affects the viewer’s confidence in buying your product. So before you settle on any old location, think about the end-goal and the way in which your video will create a lasting effect on each and every viewer.