Instagram has stepped up its game in a massive way with a variety of new options to allow users to make purchases from brands’ product videos that appear in their feed. The “vertical feed video” purchase development obviously creates lots of opportunity for companies in the physical products space to utilize videos on a whole…

Product video production on location gets expensive and complicated very quickly. If you’ve never been on a video shoot it may seem simple. You just walk into a filming location like a house, set up your tripod, and aim at the actors. Well, not exactly. There is a ton of effort and thought behind on-location…

In the DIY home improvement ecommerce game everyone is competing with Home Depot and Lowes. These are behemoth brands that can throw money at any problem. Name any point of traffic competition (paid search, Facebook ads, product videos, whatever) and they have a department behind it – a DEPARTMENT! Meanwhile the scrappier DIY product upstarts…

You may think I’m kidding, but I’m absolutely passionate about eCommerce product videos. I just love the power that product videos have to really showcase a product and its features. I love product videos so much that I co-founded an eCommerce video production company. This morning I was in a discussion about how product videos…

What we can do is help brands showcase their full line of products in a series of engaging, informative and content-rich e-commerce product videos. They’ll be the difference maker to elevate your brand to the next level as soon as the footage starts rolling.

Giving customers the choice to watch a quick ecommerce product video can guide them through the features and benefits of their purchase, and shows them how the product can fit into their life.