What Role Does Location Play in Your Product Video? We’ve hammered the importance of eCommerce product videos in numerous posts. Video viewers are anywhere from 64 to 85% more likely to buy after watching a product video, so it’s safe to say video marketing is an investment worth making. eCommerce product Videos can help explain…

Product video as a medium is an exciting, but daunting undertaking for any marketer. Video projects are high cost, time consuming, and complicated. However, they are also highly effective tools and the most “sexy” form of content. People like video because…

If you google the definition of “eCommerce,” you’ll find a description that reads “commercial transactions conducted electronically on the internet”. In simpler terms, eCommerce is the practice of buying or selling products online. So anytime you head over to your favorite online retailer to purchase a new pair of pants or open Amazon, you’re engaging…

It’s a really exciting time for product video technology. Virtual reality and 360 video are hot topics at the moment and it has users jazzed to experience interactive video. But it seems that people are ignoring and missing out on a technology that is way more useful and ready now. Something that can impact eCommerce video content in a big way- touchable video…

Ninety percent of online users say product videos are very helpful in the buying decision-making process. Product videos can boost eCommerce conversions upwards of eighty percent, and, not only can eCommerce product videos improve conversions, but product videos can also…

Video Review Labs is proud to present our partnership with online sports retailer SteelLocker Sports for a new series of eCommerce videos. SteelLocker Sports is a provider of youth sports gear and uniforms across the country with a focus on serving teams. They are a great company dedicated to getting people involved in active lifestyles….

Web technology is progressing at an exponential rate. The web has evolved into fully interactive experiences and continues to grow more intuitive and natural to web users every day. Interactive functionality is moving beyond what was once limited to social media and into retail experiences as well. eCommerce videos are no longer just rotating products…

The millennial generation (ages 18 to 34), also known as Generation Y, are a big deal for marketers right now. They are a group in the prime time of life for making big purchase decisions and awarding their lifetime customer loyalty to their chosen brands. Ah, to be young and heavily targeted for online ad…

By now your brand has optimized its website or eCommerce store for mobile viewing. Whether your site is built responsively to scale to each viewer’s device or you have invested in a completely mobile version of your site, you know the importance of keeping your content consistent across all platforms. And your video content should…