I was in a band in high school (sweet, right?). It was me on drums and two buddies that played guitar and bass. We got together on the weekends to hang out, write songs, and market ourselves. The extent of a high school rock band’s digital marketing at the time was really just a Myspace…

Amazon recently announced the upcoming release of the Fire Phone. It’s the first and only phone designed by Amazon. So naturally, it’s optimized for shopping on Amazon. Maybe we were anticipating a device like this, maybe there was major market demand for it, maybe there wasn’t. The announcement has seemed to have very polarized reactions…

Shopify recently had a great article about Showrooming and Webrooming. (Shopify’s blog is an amazing resource, by the way). You may have never heard these terms before and they probably sound odd, but they are actions that you encounter as…

There are two words that seem to always immediately amplify the value of a product: American Made. The phrase instills a sense of pride for supporting American workers, craftsmanship, and business. It feels like a nod to the old days of American industrial prosperity and times where a day of hard work just meant another…

There is no doubt Pinterest has huge klout in the eCommerce game. It is a fun, simple to use platform for users to organically share and curate catalogs of their favorite things. A lot of bigger brands were late to the game on Pinterest and still haven’t seemed to quite master the natural feel of…

This past weekend the Video Review Labs crew ventured out to the 2014 Austin Fit Magazine (AFM) Fittest Competition to support our local athletes. The event was held at Camp Mabry, the Austin National Guard base, where the games could be set against the background of decommissioned fighter jets, helicopters, and tanks. A fitting place…

Brands must consistently adapt and conform to consumer purchase habits. That means going mobile with your eCommerce store, providing relevant branded content, and making your product available where consumers want to shop. Omni-channel retailing is a hot topic right now as brands expand across the latest and greatest sales outlets and work hard to keep…

Video Review Labs is proud to present our partnership with online sports retailer SteelLocker Sports for a new series of eCommerce videos. SteelLocker Sports is a provider of youth sports gear and uniforms across the country with a focus on serving teams. They are a great company dedicated to getting people involved in active lifestyles….

Web technology is progressing at an exponential rate. The web has evolved into fully interactive experiences and continues to grow more intuitive and natural to web users every day. Interactive functionality is moving beyond what was once limited to social media and into retail experiences as well. eCommerce videos are no longer just rotating products…