Ah, the great outdoors. Mother nature is filled with wonderment, mystery, and adventure seekers who love their gear. And the best place to find the newest gear is at the mecca of the outdoor industry, Outdoor Retailer. The OR Show is the biggest convention for outdoor gear companies in the world so the Video Review…

Our team at Video Review Labs is laser focused on product video production. The world is on the web and more transactions are being done online every day. But the shift from brick and mortar to eCommerce loses an important element in consumer sales- the human element. When we shop online we can’t walk down…

Alas! The long awaited web show from Video Review Labs. Ladies and gentlemen, we present to you eCommerce Brew– a new web show about eCommerce marketing and building your brand online. Each episode we visit a local brew pub with a special guest from the eCommerce community to discuss different topics trending in the digital…

I was in a band in high school (sweet, right?). It was me on drums and two buddies that played guitar and bass. We got together on the weekends to hang out, write songs, and market ourselves. The extent of a high school rock band’s digital marketing at the time was really just a Myspace…

Amazon recently announced the upcoming release of the Fire Phone. It’s the first and only phone designed by Amazon. So naturally, it’s optimized for shopping on Amazon. Maybe we were anticipating a device like this, maybe there was major market demand for it, maybe there wasn’t. The announcement has seemed to have very polarized reactions…

Shopify recently had a great article about Showrooming and Webrooming. (Shopify’s blog is an amazing resource, by the way). You may have never heard these terms before and they probably sound odd, but they are actions that you encounter as…

There are two words that seem to always immediately amplify the value of a product: American Made. The phrase instills a sense of pride for supporting American workers, craftsmanship, and business. It feels like a nod to the old days of American industrial prosperity and times where a day of hard work just meant another…

There is no doubt Pinterest has huge klout in the eCommerce game. It is a fun, simple to use platform for users to organically share and curate catalogs of their favorite things. A lot of bigger brands were late to the game on Pinterest and still haven’t seemed to quite master the natural feel of…

This past weekend the Video Review Labs crew ventured out to the 2014 Austin Fit Magazine (AFM) Fittest Competition to support our local athletes. The event was held at Camp Mabry, the Austin National Guard base, where the games could be set against the background of decommissioned fighter jets, helicopters, and tanks. A fitting place…