Brands must consistently adapt and conform to consumer purchase habits. That means going mobile with your eCommerce store, providing relevant branded content, and making your product available where consumers want to shop. Omni-channel retailing is a hot topic right now as brands expand across the latest and greatest sales outlets and work hard to keep…

Video Review Labs is proud to present our partnership with online sports retailer SteelLocker Sports for a new series of eCommerce videos. SteelLocker Sports is a provider of youth sports gear and uniforms across the country with a focus on serving teams. They are a great company dedicated to getting people involved in active lifestyles….

Web technology is progressing at an exponential rate. The web has evolved into fully interactive experiences and continues to grow more intuitive and natural to web users every day. Interactive functionality is moving beyond what was once limited to social media and into retail experiences as well. eCommerce videos are no longer just rotating products…

The millennial generation (ages 18 to 34), also known as Generation Y, are a big deal for marketers right now. They are a group in the prime time of life for making big purchase decisions and awarding their lifetime customer loyalty to their chosen brands. Ah, to be young and heavily targeted for online ad…

By now your brand has optimized its website or eCommerce store for mobile viewing. Whether your site is built responsively to scale to each viewer’s device or you have invested in a completely mobile version of your site, you know the importance of keeping your content consistent across all platforms. And your video content should…

YouTube is a consumer focused platform. It’s free, easy to use, and constantly improving to make our online video experiences better. The YouTube team is always making strives in online video streaming technology: testing 4K (ultra HD) streaming, automatic branded bumpers, and so much more. Here are our top five reasons why we love YouTube…

You want to be social with your customers online. Your eCommerce site is essentially your digital storefront where you want to interact with customers as much as possible. Every image, block of text, and button is an opportunity to create a brand touch point where you can make your customers’ online experience more human. eCommerce…

YouTube is the internet’s video content king. It racks up 6 billion visitors every month and boasts the most expansive collection of video online. It can often times feel cluttered with amateur phone video clips and cat videos, but YouTube is also a highly valuable tool for business. Brands can very effectively establish their presence…

Shopping online is often faster, more affordable, and way less of a hassle than visiting a brick and mortar store. You can get what you want when you want it, get it delivered right to your front door, and save money in the process. Product information is abundant and brands are always working to make…