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VIDEO REVIEW LABS BLOG

  1. ecommerce product videos

    Amazon Fire is an eCommerce milestone

    By Charlie Rall Jun 26, 2014

    Amazon recently announced the upcoming release of the Fire Phone. It’s the first and only phone designed by Amazon. So naturally, it’s optimized for shopping on Amazon. Maybe we were anticipating a device like this, maybe there was major market demand for it, maybe there wasn’t. The announcement has seemed to have very polarized reactions…

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  2. ecommerce product videos

    What the heck are showrooming and webrooming?

    By Charlie Rall Jun 19, 2014

    Shopify recently had a great article about Showrooming and Webrooming. (Shopify’s blog is an amazing resource, by the way). You may have never heard these terms before and they probably sound odd, but they are actions that you encounter as…

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  3. ecommerce product videos

    Video Review Labs visits Northern Grade

    By Charlie Rall Jun 16, 2014

    There are two words that seem to always immediately amplify the value of a product: American Made. The phrase instills a sense of pride for supporting American workers, craftsmanship, and business. It feels like a nod to the old days of American industrial prosperity and times where a day of hard work just meant another…

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  4. ecommerce product videos

    Social Commerce with Pinterest Promoted Pins

    By Charlie Rall Jun 10, 2014

    There is no doubt Pinterest has huge klout in the eCommerce game. It is a fun, simple to use platform for users to organically share and curate catalogs of their favorite things. A lot of bigger brands were late to the game on Pinterest and still haven’t seemed to quite master the natural feel of…

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  5. ecommerce product videos

    Video Review Labs Live: Austin Fittest 2014

    By Charlie Rall Jun 09, 2014

    This past weekend the Video Review Labs crew ventured out to the 2014 Austin Fit Magazine (AFM) Fittest Competition to support our local athletes. The event was held at Camp Mabry, the Austin National Guard base, where the games could be set against the background of decommissioned fighter jets, helicopters, and tanks. A fitting place…

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  6. ecommerce product videos

    eCommerce videos for omni-channel retailing

    By Charlie Rall Jun 04, 2014

    Brands must consistently adapt and conform to consumer purchase habits. That means going mobile with your eCommerce store, providing relevant branded content, and making your product available where consumers want to shop. Omni-channel retailing is a hot topic right now as brands expand across the latest and greatest sales outlets and work hard to keep…

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  7. E-Commerce video

    New eCommerce videos for SteelLocker Sports

    By Charlie Rall Jun 01, 2014

    Video Review Labs is proud to present our partnership with online sports retailer SteelLocker Sports for a new series of eCommerce videos. SteelLocker Sports is a provider of youth sports gear and uniforms across the country with a focus on serving teams. They are a great company dedicated to getting people involved in active lifestyles….

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  8. E-Commerce video

    The future of eCommerce video platforms

    By Charlie Rall May 29, 2014

    Web technology is progressing at an exponential rate. The web has evolved into fully interactive experiences and continues to grow more intuitive and natural to web users every day. Interactive functionality is moving beyond what was once limited to social media and into retail experiences as well. eCommerce videos are no longer just rotating products…

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  9. E-Commerce video

    Reaching millennial shoppers with eCommerce videos

    By Charlie Rall May 24, 2014

    The millennial generation (ages 18 to 34), also known as Generation Y, are a big deal for marketers right now. They are a group in the prime time of life for making big purchase decisions and awarding their lifetime customer loyalty to their chosen brands. Ah, to be young and heavily targeted for online ad…

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