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VIDEO REVIEW LABS BLOG

  1. Product Videos

    Instagram Product Videos

    By Eric Winchester May 21, 2019

    Instagram has stepped up its game in a massive way with a variety of new options to allow users to make purchases from brands’ product videos that appear in their feed. The “vertical feed video” purchase development obviously creates lots of opportunity for companies in the physical products space to utilize videos on a whole…

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  2. Installation Videos

    Installation Videos

    By Eric Winchester May 20, 2019

    “Well, I got this product installed and assembled easily the first time thanks to this black-and-white 87-page instruction booklet written in eight languages with microscopic print.” – said no one ever, at any time. It’s a problem that more and more companies are solving by emphasizing helpful installation videos that visually walk customers through the…

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  3. Product Videos

    Locations for Product Video Production

    By Charlie Rall Jan 17, 2019

    Product video production on location gets expensive and complicated very quickly. If you’ve never been on a video shoot it may seem simple. You just walk into a filming location like a house, set up your tripod, and aim at the actors. Well, not exactly. There is a ton of effort and thought behind on-location…

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  4. Product Videos

    Home Improvement Product Videos with Blindster

    By Charlie Rall Jan 16, 2019

    In the DIY home improvement ecommerce game everyone is competing with Home Depot and Lowes. These are behemoth brands that can throw money at any problem. Name any point of traffic competition (paid search, Facebook ads, product videos, whatever) and they have a department behind it – a DEPARTMENT! Meanwhile the scrappier DIY product upstarts…

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  5. Product Videos

    Product videos help customers make buying decisions.

    By Eric Winchester Oct 17, 2018

    You may think I’m kidding, but I’m absolutely passionate about eCommerce product videos. I just love the power that product videos have to really showcase a product and its features. I love product videos so much that I co-founded an eCommerce video production company. This morning I was in a discussion about how product videos…

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  6. Product Videos

    Product videos help brands recreate the lost glory days of retail.

    By Eric Winchester Oct 06, 2018

    What we can do is help brands showcase their full line of products in a series of engaging, informative and content-rich e-commerce product videos. They’ll be the difference maker to elevate your brand to the next level as soon as the footage starts rolling.

    Giving customers the choice to watch a quick ecommerce product video can guide them through the features and benefits of their purchase, and shows them how the product can fit into their life.

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  7. E-Commerce video

    Guide to eCommerce Product Video Location

    By Eric Winchester May 14, 2018

    What Role Does Location Play in Your Product Video? We’ve hammered the importance of eCommerce product videos in numerous posts. Video viewers are anywhere from 64 to 85% more likely to buy after watching a product video, so it’s safe to say video marketing is an investment worth making. eCommerce product Videos can help explain…

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  8. E-Commerce video

    A Beginner’s Guide to eCommerce Product Videos

    By Charlie Rall May 02, 2018

    Product video as a medium is an exciting, but daunting undertaking for any marketer. Video projects are high cost, time consuming, and complicated. However, they are also highly effective tools and the most “sexy” form of content. People like video because…

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  9. ecommerce videos

    eCommerce product video styles

    By Charlie Rall Apr 25, 2018

    Oh the places you can go with product videos. Anything you can dream up can be created and filmed. But you’re probably trying to actually sell something with a product video and you probably don’t have an unlimited budget for it. You’re probably also trying to cover more than one product and you don’t have unlimited time. That’s why our product videos…

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