Cannabis eCommerce is on the rise in a big way. Recreational marijuana sales in the U.S. reached $11 billion in 2020 with that number set to grow year over year as 18 (and counting) states currently allow for legal recreational use. Although shipping marijuana is still illegal, cannabis eCommerce is still a growing trend (and…

The pandemic era of surging online sales may be coming to a close. While travel and seasonal outdoor product sales may be up, many other category sales are down right now and CPC advertising rates are soaring. Widespread vaccinations and the country opening back up for business means people aren’t just sitting at home anymore…

The world’s been ravaged by Covid-19. Commerce has been badly bruised all the way from big industries like airlines and hotels all the way down to your neighborhood mom and pop coffee spot. Everyone’s been hurt and is just now starting to pick up the pieces and figure out how to put them back together…

What truly sets us apart at VRL is that we specialize in product videos featuring the large and complex. We deal with oversized and technical products all day long. And we make it look easy. Shooting something like a teapot is one thing. But how about showing your customers that your robotic components are intrinsically…

2020 is the year of video (again)! Product video is on the rise with brands as a high converting marketing tool and with consumers as a way to better discover and understand products they love. Here are 5 big stats for video in 2020: Consumers spend 51% of their social media time on YouTube YouTube…

You likely made it to this post because you already know the importance of using visual content to engage users with your brand in our visually stimulated culture. The question you may be asking now is, how can that content be used to drive sales and grow your business? Not long ago, using video to grow…

Are you new to product videos? Or just planning your next move? Diving into a video project with the right strategy in place can make all the difference between a success and a flop. Here are 6 things to consider when creating product videos: what type of video makes sense for your product? For a…

Search engine optimization (SEO) can be a bit of a humdrum topic. But it is literally the lifeblood of your eCommerce site to carry traffic where you want it to go. One of the most powerful tools in boosting SEO rankings is- you guessed it – eCommerce video! Your default video player is probably YouTube….

If your brand sells on Amazon then you already know the eComm giant is a stickler for rules, especially when it comes to Amazon product videos. When creating new content for your listings the parameters you have to abide by can be a little murky. Here are 5 things not to do with your Amazon…