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Posts by Eric Winchester

  1. Product Videos

    Instagram Product Videos

    By Eric Winchester May 21, 2019

    Instagram has stepped up its game in a massive way with a variety of new options to allow users to make purchases from brands’ product videos that appear in their feed. The “vertical feed video” purchase development obviously creates lots of opportunity for companies in the physical products space to utilize videos on a whole…

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  2. Installation Videos

    Installation Videos

    By Eric Winchester May 20, 2019

    “Well, I got this product installed and assembled easily the first time thanks to this black-and-white 87-page instruction booklet written in eight languages with microscopic print.” – said no one ever, at any time. It’s a problem that more and more companies are solving by emphasizing helpful installation videos that visually walk customers through the…

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  3. Product Videos

    Product videos help customers make buying decisions.

    By Eric Winchester Oct 17, 2018

    You may think I’m kidding, but I’m absolutely passionate about eCommerce product videos. I just love the power that product videos have to really showcase a product and its features. I love product videos so much that I co-founded an eCommerce video production company. This morning I was in a discussion about how product videos…

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  4. Product Videos

    Product videos help brands recreate the lost glory days of retail.

    By Eric Winchester Oct 06, 2018

    What we can do is help brands showcase their full line of products in a series of engaging, informative and content-rich e-commerce product videos. They’ll be the difference maker to elevate your brand to the next level as soon as the footage starts rolling.

    Giving customers the choice to watch a quick ecommerce product video can guide them through the features and benefits of their purchase, and shows them how the product can fit into their life.

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  5. E-Commerce video

    Guide to eCommerce Product Video Location

    By Eric Winchester May 14, 2018

    What Role Does Location Play in Your Product Video? We’ve hammered the importance of eCommerce product videos in numerous posts. Video viewers are anywhere from 64 to 85% more likely to buy after watching a product video, so it’s safe to say video marketing is an investment worth making. eCommerce product Videos can help explain…

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  6. E-Commerce video

    What is eCommerce?

    By Eric Winchester Apr 08, 2018

    If you google the definition of “eCommerce,” you’ll find a description that reads “commercial transactions conducted electronically on the internet”. In simpler terms, eCommerce is the practice of buying or selling products online. So anytime you head over to your favorite online retailer to purchase a new pair of pants or open Amazon, you’re engaging…

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  7. E-Commerce video

    What Is Touchable Video?

    By Eric Winchester Jan 30, 2018

    It’s a really exciting time for product video technology. Virtual reality and 360 video are hot topics at the moment and it has users jazzed to experience interactive video. But it seems that people are ignoring and missing out on a technology that is way more useful and ready now. Something that can impact eCommerce video content in a big way- touchable video…

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  8. ecommerce videos

    Competing with retail, and winning.

    By Eric Winchester Dec 10, 2014

    What do you love about going shopping? Considering the crowded aisles, spent gas, and practically purgatorial parking lots, especially around the winter holidays, it seems like there’s actually very little to savor in the patronage of an average brick-and-mortar business. So why hasn’t everyone made the shift to exclusive online shopping? Company webfronts have 24…

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