The world’s been ravaged by Covid-19. Commerce has been badly bruised all the way from big industries like airlines and hotels all the way down to your neighborhood mom and pop coffee spot. Everyone’s been hurt and is just now starting to pick up the pieces and figure out how to put them back together…

The addition of product videos to listings on Amazon, which came into effect last year, is about to become an even more powerful tool for the more than 2 million sellers operating on the world’s dominant eCommerce platform. What’s in store? For sellers who meet stringent requirements like having a secure trademark for their brand,…

Fitness product videos pose a unique challege. Working out with a new piece of fitness gear may be a sure way to burn calories and get in shape, but a 12-hour day spent working to make a great fitness product video is an endurance test of its own. Fitness product videos for e-commerce as a…

It’s halfway through 2019, and the most important ecommerce shopping days for this year are almost here. Heres some thoughts on the state of product videos as quarter 4 draws near. We’ve believed in the power and effectiveness of product videos for years now for e-commerce retailers big and small. The sales results seen by…

Instagram has stepped up its game in a massive way with a variety of new options to allow users to make purchases from brands’ product videos that appear in their feed. The “vertical feed video” purchase development obviously creates lots of opportunity for companies in the physical products space to utilize videos on a whole…

“Well, I got this product installed and assembled easily the first time thanks to this black-and-white 87-page instruction booklet written in eight languages with microscopic print.” – said no one ever, at any time. It’s a problem that more and more companies are solving by emphasizing helpful installation videos that visually walk customers through the…

You may think I’m kidding, but I’m absolutely passionate about eCommerce product videos. I just love the power that product videos have to really showcase a product and its features. I love product videos so much that I co-founded an eCommerce video production company. This morning I was in a discussion about how product videos…

What we can do is help brands showcase their full line of products in a series of engaging, informative and content-rich e-commerce product videos. They’ll be the difference maker to elevate your brand to the next level as soon as the footage starts rolling.

Giving customers the choice to watch a quick ecommerce product video can guide them through the features and benefits of their purchase, and shows them how the product can fit into their life.

What Role Does Location Play in Your Product Video? We’ve hammered the importance of eCommerce product videos in numerous posts. Video viewers are anywhere from 64 to 85% more likely to buy after watching a product video, so it’s safe to say video marketing is an investment worth making. eCommerce product Videos can help explain…