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Posts by Charlie Rall

  1. E-Commerce video

    The future of eCommerce video platforms

    By Charlie Rall May 29, 2014

    Web technology is progressing at an exponential rate. The web has evolved into fully interactive experiences and continues to grow more intuitive and natural to web users every day. Interactive functionality is moving beyond what was once limited to social media and into retail experiences as well. eCommerce videos are no longer just rotating products…

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  2. E-Commerce video

    Reaching millennial shoppers with eCommerce videos

    By Charlie Rall May 24, 2014

    The millennial generation (ages 18 to 34), also known as Generation Y, are a big deal for marketers right now. They are a group in the prime time of life for making big purchase decisions and awarding their lifetime customer loyalty to their chosen brands. Ah, to be young and heavily targeted for online ad…

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  3. E-Commerce video

    Top 3 ways to make your eCommerce videos mobile friendly

    By Charlie Rall May 19, 2014

    By now your brand has optimized its website or eCommerce store for mobile viewing. Whether your site is built responsively to scale to each viewer’s device or you have invested in a completely mobile version of your site, you know the importance of keeping your content consistent across all platforms. And your video content should…

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  4. E-Commerce video

    Top 5 reasons we love YouTube for eCommerce videos

    By Charlie Rall May 15, 2014

    YouTube is a consumer focused platform. It’s free, easy to use, and constantly improving to make our online video experiences better. The YouTube team is always making strives in online video streaming technology: testing 4K (ultra HD) streaming, automatic branded bumpers, and so much more. Here are our top five reasons why we love YouTube…

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  5. ecommerce product videos

    eCommerce video is interactive, talk to your customers

    By Charlie Rall May 12, 2014

    You want to be social with your customers online. Your eCommerce site is essentially your digital storefront where you want to interact with customers as much as possible. Every image, block of text, and button is an opportunity to create a brand touch point where you can make your customers’ online experience more human. eCommerce…

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  6. ecommerce videos

    Leveraging YouTube to Boost Your eCommerce Videos

    By Charlie Rall Apr 13, 2014

    YouTube is the internet’s video content king. It racks up 6 billion visitors every month and boasts the most expansive collection of video online. It can often times feel cluttered with amateur phone video clips and cat videos, but YouTube is also a highly valuable tool for business. Brands can very effectively establish their presence…

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  7. E-Commerce video

    Build your brand and drive sales with eCommerce videos

    By Charlie Rall Apr 06, 2014

    Shopping online is often faster, more affordable, and way less of a hassle than visiting a brick and mortar store. You can get what you want when you want it, get it delivered right to your front door, and save money in the process. Product information is abundant and brands are always working to make…

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