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Posts by Charlie Rall

  1. E-Commerce video

    A Beginner’s Guide to eCommerce Product Videos

    By Charlie Rall May 02, 2018

    Product video as a medium is an exciting, but daunting undertaking for any marketer. Video projects are high cost, time consuming, and complicated. However, they are also highly effective tools and the most “sexy” form of content. People like video because…

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  2. ecommerce videos

    eCommerce product video styles

    By Charlie Rall Apr 25, 2018

    Oh the places you can go with product videos. Anything you can dream up can be created and filmed. But you’re probably trying to actually sell something with a product video and you probably don’t have an unlimited budget for it. You’re probably also trying to cover more than one product and you don’t have unlimited time. That’s why our product videos…

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  3. ecommerce videos

    Amazon Product Videos for Amazon Sellers

    By Charlie Rall Mar 24, 2018

    If you don’t have a product video for your product catalog on Amazon, chances are, you’re already behind the competition. Video continues to be the strongest form of content on the web. It’s about time you integrated eCommerce videos into your marketing strategy. The numbers don’t lie – over 80% of consumers are more likely to purchase a product if…

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  4. ecommerce videos

    Using eCommerce Videos across multiple marketing channels

    By Charlie Rall Feb 09, 2018

    eCommerce video is an amazing tool for marketers. When you are working with a limited budget you need to get the most value and reach out of all of your marketing efforts. eCommerce videos are dynamic, flexible tools than can work across multiple marketing channels…

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  5. E-Commerce video

    4 Places To Delight Customers With Ecommerce Video

    By Charlie Rall Jan 30, 2018

    Ninety percent of online users say product videos are very helpful in the buying decision-making process. Product videos can boost eCommerce conversions upwards of eighty percent, and, not only can eCommerce product videos improve conversions, but product videos can also…

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  6. ecommerce videos

    4 Tips for Product Videos on Facebook

    By Charlie Rall Oct 17, 2016

    More and more people are uploading, viewing, discovering, and sharing videos on Facebook than ever before. The social media giant last reported in November of 2015 over 8 billion video views a day, and though they haven’t reported a new figure since, it’s more than likely that number has increased…

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  7. ecommerce videos

    How Product Videos Boosted This Houseware Brand’s Conversions By Over 20%

    By Charlie Rall Aug 30, 2016

    There are thousands of housewares and home furnishings eCommerce sites for consumers to choose from. That’s a lot of options. So how does a company stand out among the rest? Product videos might be the best…

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  8. ecommerce videos

    3 Tips for Implementing HTML5 Video on Your eCommerce Site

    By Charlie Rall Aug 09, 2016

    Hero banner video loops on websites are becoming increasingly popular. You have probably seen about a hundred software startups and agencies using HTML5 video on the front pages of their sites (we all love shots of people scribbling on white boards, coding with their headphones on, and chatting in conference rooms, right?). They’re a cool…

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  9. ecommerce videos

    What You Need to Know About Amazon Exclusives

    By Charlie Rall Jun 23, 2016

    In the world of eCommerce product videos, no one retail platform is doing better than Amazon. In fact, the online retail giant is doing so well that they launched Amazon Exclusives, an online showcase for retailers chosen specifically by Amazon to exclusively sell their products in the Amazon Marketplace as well as their own websites and brick and mortar retail spaces. With a diverse collection of…

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