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Posts by Charlie Rall

  1. ecommerce videos

    Boost Product Page SEO with eCommerce Video

    By Charlie Rall Oct 08, 2019

    Search engine optimization (SEO) can be a bit of a humdrum topic. But it is literally the lifeblood of your eCommerce site to carry traffic where you want it to go. One of the most powerful tools in boosting SEO rankings is- you guessed it – eCommerce video! Your default video player is probably YouTube….

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  2. ecommerce product videos

    5 Things NOT To Do When Creating Amazon Product Videos

    By Charlie Rall Oct 05, 2019

    If your brand sells on Amazon then you already know the eComm giant is a stickler for rules, especially when it comes to Amazon product videos. When creating new content for your listings the parameters you have to abide by can be a little murky. Here are 5 things not to do with your Amazon…

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  3. Product Videos

    5 Ways to Keep Your Product Video Content Fresh All Year

    By Charlie Rall Sep 05, 2019

    When marketing for eCommerce you’re always needing to push out fresh product video content to keep your followers engaged and reach new customers. But how can you keep content feeling new and exciting around the same product over and over again? Check out these 5 ways to keep your product video content relevant throughout the…

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  4. Product Videos

    5 SEO Tips for Your Product Videos on YouTube

    By Charlie Rall Aug 30, 2019

    YouTube is the second largest search engine in the world right behind Google. People are constantly looking for reviews and information on your products and your competitors. So you want to get the jump with great product videos that actually get seen. But 300 hours of video are uploaded to YouTube every minute. That’s insane….

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  5. Product Videos

    3 Ways to Put Your Product Videos to Work

    By Charlie Rall Aug 07, 2019

    Now that you have these great product videos what can you do with them? Content creation is only half the battle. Here are a few tips to get the most out of your product videos. You spend so much money and energy driving traffic to your product pages and now you have a tool that will truly help convert.

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  6. Product Videos

    Locations for Product Video Production

    By Charlie Rall Jan 17, 2019

    Product video production on location gets expensive and complicated very quickly. If you’ve never been on a video shoot it may seem simple. You just walk into a filming location like a house, set up your tripod, and aim at the actors. Well, not exactly. There is a ton of effort and thought behind on-location…

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  7. Product Videos

    Home Improvement Product Videos with Blindster

    By Charlie Rall Jan 16, 2019

    In the DIY home improvement ecommerce game everyone is competing with Home Depot and Lowes. These are behemoth brands that can throw money at any problem. Name any point of traffic competition (paid search, Facebook ads, product videos, whatever) and they have a department behind it – a DEPARTMENT! Meanwhile the scrappier DIY product upstarts…

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  8. E-Commerce video

    A Beginner’s Guide to eCommerce Product Videos

    By Charlie Rall May 02, 2018

    Product video as a medium is an exciting, but daunting undertaking for any marketer. Video projects are high cost, time consuming, and complicated. However, they are also highly effective tools and the most “sexy” form of content. People like video because…

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  9. ecommerce videos

    eCommerce product video styles

    By Charlie Rall Apr 25, 2018

    Oh the places you can go with product videos. Anything you can dream up can be created and filmed. But you’re probably trying to actually sell something with a product video and you probably don’t have an unlimited budget for it. You’re probably also trying to cover more than one product and you don’t have unlimited time. That’s why our product videos…

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