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Posts by Charlie Rall

  1. Product Videos

    Oversized and Complex Product Videos

    By Charlie Rall Mar 27, 2020

    What truly sets us apart at VRL is that we specialize in product videos featuring the large and complex. We deal with oversized and technical products all day long. And we make it look easy. Shooting something like a teapot is one thing. But how about showing your customers that your robotic components are intrinsically…

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  2. Video Marketing

    5 Big Stats for Product Video Marketing in 2020

    By Charlie Rall Feb 28, 2020

    2020 is the year of video (again)! Product video is on the rise with brands as a high converting marketing tool and with consumers as a way to better discover and understand products they love. Here are 5 big stats for video in 2020: Consumers spend 51% of their social media time on YouTube YouTube…

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  3. Product Videos

    6 Things to Consider When Creating Product Videos

    By Charlie Rall Oct 17, 2019

    Are you new to product videos? Or just planning your next move? Diving into a video project with the right strategy in place can make all the difference between a success and a flop. Here are 6 things to consider when creating product videos: what type of video makes sense for your product? For a…

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  4. ecommerce videos

    Boost Product Page SEO with eCommerce Video

    By Charlie Rall Oct 08, 2019

    Search engine optimization (SEO) can be a bit of a humdrum topic. But it is literally the lifeblood of your eCommerce site to carry traffic where you want it to go. One of the most powerful tools in boosting SEO rankings is- you guessed it – eCommerce video! Your default video player is probably YouTube….

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  5. ecommerce product videos

    5 Things NOT To Do When Creating Amazon Product Videos

    By Charlie Rall Oct 05, 2019

    If your brand sells on Amazon then you already know the eComm giant is a stickler for rules, especially when it comes to Amazon product videos. When creating new content for your listings the parameters you have to abide by can be a little murky. Here are 5 things not to do with your Amazon…

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  6. Product Videos

    5 Ways to Keep Your Product Video Content Fresh All Year

    By Charlie Rall Sep 05, 2019

    When marketing for eCommerce you’re always needing to push out fresh product video content to keep your followers engaged and reach new customers. But how can you keep content feeling new and exciting around the same product over and over again? Check out these 5 ways to keep your product video content relevant throughout the…

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  7. Product Videos

    5 SEO Tips for Your Product Videos on YouTube

    By Charlie Rall Aug 30, 2019

    YouTube is the second largest search engine in the world right behind Google. People are constantly looking for reviews and information on your products and your competitors. So you want to get the jump with great product videos that actually get seen. But 300 hours of video are uploaded to YouTube every minute. That’s insane….

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  8. Product Videos

    3 Ways to Put Your Product Videos to Work

    By Charlie Rall Aug 07, 2019

    Now that you have these great product videos what can you do with them? Content creation is only half the battle. Here are a few tips to get the most out of your product videos. You spend so much money and energy driving traffic to your product pages and now you have a tool that will truly help convert.

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  9. Product Videos

    Locations for Product Video Production

    By Charlie Rall Jan 17, 2019

    Product video production on location gets expensive and complicated very quickly. If you’ve never been on a video shoot it may seem simple. You just walk into a filming location like a house, set up your tripod, and aim at the actors. Well, not exactly. There is a ton of effort and thought behind on-location…

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