If you don’t have amazon product videos for your product catalog on Amazon, chances are, you’re already behind the competition. Video continues to be the strongest form of content on the web. It’s about time you integrated eCommerce videos into your marketing strategy. The numbers don’t lie – over 80% of consumers are more likely to purchase a product if they’ve viewed a video, so you can rest assured, video production is well worth the investment. So how can product videos help grow your business on Amazon?
Show Your Product in Action
Visuals are extremely powerful. Why show your customers static images or blocks of text when you can evoke emotions through the power of video? It’s a chance to educate potential buyers about your product while entertaining them at the same time. Videos grab people’s attention. It’s important to note; however, that it is not enough to shoot a low-quality snippet and expect any sort of ROI. Invest in high-quality video production for your product, and you’ll see conversions soar.
Drive Conversions
If one of your goals is to increase sales conversions, product videos should be an immediate go-to. More so than pictures, product videos evoke emotions and emotions influence our choices and behaviors. Shoppers who view videos are over 80% more likely to convert than those who didn’t. By incorporating a face, a voice, a movement into your product, you tap into primal cues that increase the likelihood of a potential buyer to convert. It also educates the shopper, and a more educated shopper feels safer following through with a purchase.
Build Your Brand
You’ve heard it before: sharing is caring. Video gets shared more than any other content on the web. Social media runs rampant at this day in age, and more so than ever, brands are utilizing social platforms to build awareness and brand recognition. If you have product videos circulating the web, chances are, they will get shared socially. This increases brand visibility tremendously. We all understand how difficult it can be to keep up with larger, established brands, but videos can level that playing field. Assert your creativity and target to your niche audience, and you’ll start to see brand recognition grow.
Also, it’s no secret that people love to comment on videos. Comments are a great way to amplify your customer service and products. Take these comments and use them as feedback in a constructive way that will better your brand.
Increase Google Rankings
Ecommerce product videos coupled with online marketing is a powerful combination. Google’s recent algorithmic updates focus on delivering pages with high-quality, relevant content. Videos are extremely engaging and highly shared (which wins you BIG points with Google). Putting a product video on your web page makes it 53 times more likely to appear on the first page of Google.
•Videos generate natural inbound links
•Videos account for higher click-through-rates
•Videos increase unique monthly site visitors
Google recognizes all of these as positive factors and thus ranks your website higher up in the SERPs.
The power of product videos on the web is powerful! Consider investing in a quality video that will elevate your brand, increase conversions, and take your business to the next level.
