2020 is the year of video (again)! Product video is on the rise with brands as a high converting marketing tool and with consumers as a way to better discover and understand products they love.
Here are 5 big stats for video in 2020:
Consumers spend 51% of their social media time on YouTube
YouTube is the number one way consumers discover and research new products. Plus it has become the top social platform that directly affects consumer behavior and the number one purchase driver for brands (replacing Facebook from last year.)
So leverage this powerful channel to deploy YouTube versions of all your product video content.
96% of people watch an explainer video to learn more about a product or service
Consumers are consistently choosing video over text. Every one of your products needs some form of video content.
86% of people would like to see more videos from brands in 2020
36% say they’d most like to see more educational/explainer video style content, with 14% wanting to see more product video demos.
Video consumption through mobile devices rises 100% every year
Brands should be optimizing all their video content for mobile viewing in both content and technical formats. That means a lot more vertical video.
Source: Social Media Week
89% of video marketers say video gives them a positive ROI
With lower barrier to entry for video production these days and all the analytical tools for video available at your disposal it’s easier than ever to strategize a smart video plan and see an early return on your investment, especially with product videos.
Want to learn more? Reach out to the team of product video experts at Video Review Labs to see what it takes to get products moving with video!